Frequently Asked

Arèle is a Private Hospitality House based in Dubai.

For private occasions, the House develops and delivers the complete experience within the home, from cuisine, drinks and service to the table, entertainment and every supporting detail.

Through Arèle Concierge, the same standard extends to clients who require hospitality within their home over a period of time.

Arèle was created so clients could enjoy their home, their guests and their time without managing the hospitality behind it.

The House takes the time to understand what the client requires, prepares everything needed and remains present throughout.

If a request arises or something changes, it is handled by Arèle without becoming the client’s concern.

Arèle does not deliver separate services and leave the client to manage how they come together.

Every element is led by the House under one direction. During private occasions, an Arèle representative is present from set-up until the final guest departs, overseeing the experience as it unfolds.

Through Arèle Concierge, the House remains the client’s first point of contact throughout the period of service, ensuring that the hospitality within the home continues as intended.

No. A chef may form an important part of an occasion or Concierge request, but the work of the House extends beyond the kitchen.

Cuisine, drinks, service, the table, floristry, entertainment and the way the experience unfolds are approached as parts of one whole.

Arèle develops the complete direction for the occasion and remains involved until it is finished.

Depending on what is required, this may include:

• Culinary direction and chef selection
• Menu development
• Hospitality staff and service
• Tableware, linen and tablescape
• Floristry and candlelight
• Wine pairings, tastings, champagne, bar and mixology
• Entertainment and performers
• Photography, cakes, stationery and guest gifting
• Production, timings, set-up and clear-down

Each proposal includes only what belongs to the occasion.

Arèle accepts private dinners, chef’s tables, long lunches, brunches, afternoon tea, champagne receptions, cocktail evenings, family occasions and milestone celebrations.

Each enquiry is considered according to the home, guest count, date and nature of the occasion.

Yes. An Arèle representative is present before guests arrive and remains until the occasion has concluded.

The House oversees the team, service, timings and any needs that arise, allowing the client to remain with their guests rather than directing what happens around them.

Arèle Concierge provides hospitality within the home outside the framework of a single private occasion.

It is intended for clients who require a private chef, service professionals, residence preparation or other hospitality over several days, weeks or a defined period of time.

Arèle remains the client’s first point of contact throughout, overseeing what has been requested and responding as needs arise.

Concierge may be used while family or guests are staying, during a period of frequent entertaining, while living in a temporary residence or whenever additional hospitality is required within the home.

Requests may include:

• Private chefs for several days or weeks
• Breakfast, lunch or dinner service
• Residence preparation before arrival
• Pantry and grocery provisioning
• Fresh flowers within the home
• Service professionals during a stay
• Bar, wine or hospitality for informal entertaining

No. Arèle Concierge is intended for temporary, defined or occasion-led hospitality within the home.

The House does not operate as a recruitment agency or arrange permanent household employment.

The client shares the location, date or duration, guest count and nature of the request through the enquiry form.

Arèle then discusses what is required and prepares a complete proposal for the occasion or period of service.

Clients are invited to share their culinary preferences. The House then selects the chef whose work best suits the occasion or period of service.

The decision considers cuisine, guest count, service format, the kitchen available and the character of the request. It is not made from a fixed catalogue.

Yes. Menus may be developed around dietary requirements, preferred ingredients and the intended style of dining.

The final direction remains subject to the chef’s approach and the integrity of the menu as a whole.

Vegetarian, vegan, halal, gluten-free, dairy-free and other dietary requirements can usually be accommodated when disclosed at the beginning of the process.

Severe allergies must be discussed in detail so the House and chef can determine whether the requirements can be met safely.

The House considers occasions ranging from intimate dinners to larger celebrations in private homes.

Suitability depends on the property, available kitchen, service format and spatial requirements rather than guest count alone.

Yes. Where required, the House may introduce tables, chairs, linen, tableware, floristry, lighting and other elements needed to prepare the home.

The intention is not to disguise the space, but to make it ready for the people it will receive.

Yes. Depending on the request, the House may provide hosts, waitstaff, bartenders and other hospitality professionals for private occasions or through Arèle Concierge.

The composition of the team is established after reviewing the home, schedule and level of service required.

Yes. The House may work alongside existing household staff, private assistants or family office representatives.

Responsibilities are established in advance so that everyone works under one clear direction while respecting the way the home already operates.

The drinks programme may include champagne service, wine pairings, wine tastings, cocktails, mixology or non-alcoholic pairings.

Alcohol procurement and service arrangements are confirmed separately according to the request and applicable local requirements.

Yes. Musicians, ensembles, vocalists, DJs and other performers may form part of an occasion where appropriate.

Entertainment is selected to support the atmosphere rather than dominate it.

The client approves the principal creative, operational and financial decisions.

Once the proposal is confirmed, Arèle manages the team, services, logistics and timings required, remaining available throughout so the client is not left dealing with what happens behind the scenes.

The House does not begin with a package. It begins with the client and what is required.

A dinner for six, a reception for sixty and a private chef required over several weeks involve different culinary, spatial and service considerations. Each proposal is therefore prepared individually.

Pricing reflects the guest count or duration, culinary requirements, service team, table requirements, production and any additional elements included through the House.

A clearly structured proposal is prepared after the initial discussion. Nothing is confirmed until the scope and payment terms have been approved.

Early enquiry provides the widest availability across the House.

Short-notice occasions and Concierge requests may still be considered where the necessary team and materials are available.

Arèle provides Private Occasions and Concierge throughout Dubai and may consider requests elsewhere in the UAE by arrangement.

Travel, transport and production requirements are assessed individually for requests outside the House’s usual area of operation.